Internet and Technology

Getting online from anywhere is possible without needing to depend on your cell phone or mp3 player to get the signal. After all, there is the ever-present option to enjoy wireless in various different public spaces, including restaurants and libraries, in most major cities. But in addition to this, there’s now the fact that people can get online from literally anywhere, since options have now expanded to also include a new form of wireless that doesn’t depend on the typical approach to networks.

When choosing between the old guard, wireless, and the new innovator, WiMax, here are 10 simple, but important, reasons that WiMax comes out on top.

10. No need to configure a network. Because your network goes where you do, you don’t have to spend time learning passwords or switching to a different network. It’s all automatic.

09. It’s faster. Because this form of wireless uses the fastest network available, you will spend less time waiting for files to load, and more time surfing the internet at the best possible speeds around.

08. It’s forward-thinking. By offering the chance to get online thanks to a tower instead of a router, this new form of wireless is looking towards the future. And the future is definitely wireless without borders.

07. It’s free. If you’re in an airport and there is a wireless network, you’re going to end up having to pay to use it, most of the time. But if you’ve already paid for WiMax service, you’re not going to incur additional costs. That might not be free, but it is free compared to what other people are paying for their wireless service.

06. It’s far-reaching. Because the towers are able to send a signal for over 30 miles, you don’t have to worry about living in the boondocks or the middle of nowhere and losing the connection. It rivals satellite in its far-reaching network, making it a better option for a lot of people who don’t live in the middle of cities.

05. It understands why computers are better. Because you can’t get serious business done on Wi-Fi that’s for your phone, this form of wireless presents a reliable connection to your laptop, no matter where you are.

04. It is a connection that goes where you do. The convenience of just turning on your cell phone opposed to searching for a pay phone is the same thing that having WiMax provides you with getting online.

03. It has global potential. Because the network, with towers, could span serious distances, you’re definitely more apt to see a global network with this form of wireless than anything that’s existing right now.

02. It’s more affordable than finding internet on the road. If you travel a lot, you end up paying more to go into an internet cafe or a Kinko’s than you would if you already had a solid connection that traveled where you did.

01. It understands the difference between real wireless and fake wireless. Depending on a router that is magnifying a signal is not actually wireless internet, but following an information delivery system that is closer to the futuristic plans of cell phone companies definitely is.

Most search engine comparison tables will show you usage statistics that are something like this:
64% Google
14% Yahoo
14% MSN
08% AOL, All the Web, and all others combined
Those are simple search engine usage statistics. While they might be accurate as far as how much a search engine is used there is a much bigger picture to consider, especially if you own a business Website.
Let me give you an example. I just met with a local florist last month to help him figure out why his pay-per-click numbers seemed so skewed. Although 70% of his visits came from Google Adsense, only 30% of his sales came from those leads. While MSN only supplied 28% of his traffic, it generated 64% of his sales. That’s almost exactly opposite what you would assume. Why is this?
There are a number of reasons but here are the main ones…
1) MSN is the default search engine on any new Windows installation. With more people aged 55 plus getting new computers, they generally stick with the default home page of MSN.com.
2) MSN is often the preferred choice for many small business owners and working professionals due to the information available at a glance on the MSN.com home page, such as stock info, breaking news, and anything else you want to customize.
3) MSN has a higher number of users in the age specific financial sweet zones of 34 to 54 and 55 plus than Yahoo or Google. MSN also has more income earners between $30K and $100K than Google or Yahoo.
And a bit more generally, Google seems to be the cool place where kids, teens and tweens go for info. That’s perfect if your business caters to this market but if you’re looking for the credit card holder who has better stuff to do than surf the Web and wants to make the purchase and move on, then MSN is a good bet.
So how can you start to benefit in time for the holidays? (And yes. I know Thanksgiving is this week.) Here are your best two bets:
The Pay Per Click Method
You can setup an adCenter account at https://adcenter.microsoft.com/ and start getting targeted traffic right away. The drawback of course, is that you are paying for leads. The upside is that the chances of having kids click on your links just out of curiosity are pretty slim.
Organic Search Engine Optimization
MSN is the easiest search engine of all to get natural search engine ranking on and one of the more famous SEO experts, Dave Kelly, even developed a method specifically to get on top of MSN quickly, called Search Engine Loophole http://www.SELoophole.com ($67.) BTW, I found it also works on Yahoo for quick top 3 results.
So, to summarize, it’s worth it to take a closer look at MSN. While it might not be the most popular in the world, chances are it is popular with those who want to buy what you are selling.