Article by Moranda
Taobao mall in network riots remind Mr Ma (the Po) is time unload moral aura.
A man is not in business all business, always packaged into their savior, and every moment to the world is emphasized to help others, when he began to reveal intent to make money, they encountered accident revenge.
From October 11, within a few days of the start of the evening, a “reverse taobao mall alliance” organization with the best clothes, TianYu, Korea all library garment shed, the European Sally, seven space space etc big sellers for several attacks, such as focus on their an article without payment, make goods shelves, other customers can’t normal buy; To buy things for no reason to give bad review; Choose cod and collective refused, or buy things apply for refund. These behavior makes the big sellers for normal operation and once unable to close shop.
The group’s main member is clean out treasure on the mall thousands of small and medium-sized sellers, they used to contact the voice channel when action peak gathered 50000 people.
And this group of people that, in order to against clean out treasure mall just on the introduction of the 2012 new rules-will be renewed investment in the technology service lives from next year for 6000 yuan RMB increased to 3 and 6 two thousand files, deposit $ 10000 from up to 150000.
It funny, this set is a little political stylish rider? Clean out treasure to “not profit” slogan attract crowds, MaYunYong “help small and medium-sized enterprise” spiritual strength launch crowd, to build a kingdom; But the back, a group of the mob is used QiuFu and “down with local tyrants and evil gentry” a to solve the problem.
These small and medium-sized sellers to clean out treasure a mall is obviously feel suddenly raise price. They faced two choices: you get a contract extension, taobao mall, the service charge will pay the costs to rise sharply and may lead to losses; Either stop a contract extension, but just don’t sell inventory will make its lost a lot of money. That year, clean out treasure to adjust the C2C rules, some sellers used means such as meditation protesting, but right now this group of people is directly used a rational way–no matter how, for optimal clothing such as library of big sellers against makes no sense, it is a kind of the mob behavior.
This from reflection to clean out treasure and facing the alibaba group a dilemma.
From a business point of the contract, Mr Ma didn’t do anything wrong. So he attitude is very tough, claims to insist the principle will not give in. At the same time, he’s still in the 17, the press conference held in taobao mall promoting service and clarify not for acquisitions yahoo and circle of money, because with this money “200 do not have”. But he still can not deny the fact that clean out treasure to need to take this step.
In the past nine years, clean out treasure has been playing free card, but when the jingdong and every guest and rapid development opponent B2C, clean out treasure to face not to advance is to go back pressure, it through the form of resolution to strengthen B2C business, hoping to profit. Yahoo does not use clean out treasure the mall a little money, Mr Ma has been through the financing means to solve the money problem, but in alibaba group is an IPO context, as the highest under the clean out treasure valuations of assets clearly need to give investors points out a clear path of earnings.
Clean out treasure every time the adjustment of the past to profit in the seller will cause of vibration. Taobao mall has been cleared and hope to get rid of the bad sellers, fake. In addition to improving access requirements, clean out treasure will continue introducing high quality big sellers, such as of the end of September, number one shop, the intime nets, mecoxlane, KuBa nets, etc and home in taobao mall vertical B2C sites open flagship store. Taobao mall, the new rule also is just a start. Taobao mall is small and medium-sized sellers days will become more and more sad, so they will strongly opposed.
Until October 17, the ministry of commerce to mediation, there is safety in Numbers against taobao mall alliance was willing to back off, while taobao mall also postpone the 2012 contract plan, but claimed that not in direct negotiations with each other.
The crisis reflect taobao mall and the contradiction between the sellers have reached a level. In order to alleviate contradictions, Mr Ma and unconsciously played “moral” brand, has announced that it will spend 1.8 billion yuan taobao mall foster small and medium-sized seller. Taobao mall President zhang yong also explained, launching the new policy is definitely not in order to collect more money.
This perhaps is not wise. Mr Ma is time unload the aura of head, open a little. Business is business, after all, love money nothing wrong businessman.
http://goarticles.com/article/Jack-ma-should-talk-about-business-in-business/5547017/