Published by on 19th June 2010
Tips to Establish an Online Presence – BloggingYour Google CV is vitally important to your online brand and as a result you will need to strive to occupy as many of the listings on page one of the Search Engine Results Pages (SERPs) as possible. There are a variety of ways to achieve this and we will be looking at a new set of tips to help you establish and heighten your online presence each week.A Quick Look at BloggingDerived from the word weblog, a blog is essentially a website that sports continuously updated information in the form of posts that are displayed in reverse chronological order. Typically a blog will sport the following features: content area, title, comment area, an archive of older posts and a feed which users can use to subscribe to it.A blog allows individuals the opportunity to foster an online identity, engage with a community and establish themselves as experts in a given arena. Blogs enable you to participate in conversations taking place in your industry or area of specialisation as well as allow you to build your own voice – all the while heightening your web presence. To promote yourself online via blogging you will need to implement a solid blog strategy. Think about the goals you want your blog to achieve and ensure that each post is geared at achieving them. But remember, a blog can not be a purely promotional tool – if readers wanted information on you or your offering exclusively they’d visit your website. Better Blogging TipsThere are millions of blogs in existence with new blogs being launched every second. But not all blogs are created equally, in fact more than half of the blogs launched don’t make it past the first three months. If you are serious about utilising blogging to establish an online presence, you will need to make a commitment to do just that. Blogging does take work, but the rewards are worth it.In order to make sure that your blog is attracting readers and that its profile (and by association yours) is being raised daily, you’ll need to pay special attention to the flowing tips for better blogging.Promote your blog – With millions of blogs in existence, you’ll need to promote your blog in order to attract readers. There are many ways in which you can promote your blog. Listing your blog in blog directories like Blog Hub, Technorati and Bloglisting is a good start. Using your preferred social networking or business networking site is another excellent way of alerting your friends, colleagues and clients to the existence of your blog and where they can find it. Your blog will be tied in to your professional self – the “you” that you want potential clients, invertors or employers to meet. If you are in the online marketing game, a link to your blog which details your daily TV viewing habits should be scrapped in favour of a blog which offers insight into your industry.Participate – Conversation is key to blogging. You need to not only participate with your audience, but with other bloggers operating in your sphere too. By leaving insightful comments on other blogs the authors, or their readers, may follow the link back to your blog and if they like what they see chances are that they will come back.Frequency – Posting too often may overwhelm readers and posting too infrequently may mean that your readers will come back, find nothing new and as a result not come back again. A post a day is ideal, but very few individuals have that kind of time on their hands. Try for at least three new posts each week.Good content – How many times have you heard that content is king – well, it’s true as long as it’s good content. If your readers are gaining value by visiting your blog and if you are giving them what they are looking for they will come back. Use the feedback you receive via the comments in order to tailor posts to your audience. You can also introduce features, like our weekly online promotion tips. It’s important to try things out and re-evaluate your blog strategy as you go. SEO – Search engine optimisation is an eMarketing tactic which sees bloggers and website owners optimising their sites for certain search phrases in order to get their sites listed as high up on the SERPs as possible. You may want to conduct some key phrase research and ensure that your posts target those pages. The higher up you are on the SERPs the more likely searchers are to find your blog. Keep an eye out on our blog for future posts that will guide you through the process of utilising SEO to build your online presence.Monitor – The sheer amount of consumer generated media has made online reputation monitoring essential. Ensure that you are tracking what is being said about you online so that you can be aware and respond accordingly.Good luck and happy blogging!About the AuthorBy allowing you to create or improve your online presence, Lookup Page can help you to take control of your Google CV and start branding yourself online. Visit the blog for more tips on how to build your Google CV and increase your online visibility.
Published by on 31st December 2009
Your friend calls you up at the last moment and goes like, “Hey. There’s a hip party around the block, tonight! Better not miss it”. You jump off the bed, not out of excitement but, because you don’t have a Cinderella dress for the bash. “Okay, wait… This is not 1996”; you think to yourself and run to your notebook, switch it on and rush to D&G website. There it is; your dream attire! You put your hands inside the notebook’s screen and take the dress out of that website, in a blink!
Don’t believe it? You will, soon enough, because this is the future of Rich Internet Applications (RIAs): an implausibly interactive and flexible web experience.
As the majority of people, around the globe, begin to use broadband connections; your RIA incorporated website has more chances to clutch the mainstream potential consumers of your product/service.
Now, the million dollar question is: What RIA do I integrate into my website to provide a more engaging web experience to my prospective consumers? Well, the answer is as simple as it gets. I will jot down examples of some award winning RIA-incorporated websites and you’ll know exactly what you want for your website.
On July 21, 2007; The Simpsons movie was released world-wide. They launched a series of promotional campaigns for the movie. From McFarlane’s Simpson Toys and EA’s “The Simpson Game” to the Hill figure of Homer in Dorset; they did it all. However, the all favourite Simpsonize Me promotional crusade was the most successful of all. Now, what was so thriving about this website? Believe it or not, just three words: Rich Internet Application. You upload a picture of yourself and it generates an image of you as a Simpson’s character. It’s fun, engaging and, above all, you get simpsonized!
Ikea came up with an even better idea. They created “Anna”, a female bot, to assist and guide you through their website. You communicate with her and she answers all your questions like a real sales representative. Now, that’s nifty.
Using the RIA framework, YouTube has revolutionised the delivery of video content over world-wide web. Some top-notch websites have even introduced custom product configuration setups. Let’s take Reebok, for instance. You can design your own Reebok and pump up your closet. It’s exactly what every customer wants; a personalised product.
Accessibility, performance and consistency are the key characteristics of Rich Internet Applications. It’s all about providing an unparallel startling experience to the web community. Your users will love talking to your bot or designing your product that, eventually, they would dig your website and make a purchase.
It’s all about exposure; therefore, you need to elevate your online presence with Rich Internet Applications because you don’t want to lag behind in the future stampede of competition.
Published by on 6th September 2009
The aim of this advantageous merger is to join technical and marketing expertise to offer extended services spectrum, more elegant and intelligent software solutions and products.
Enterra Inc. will be able to provide its customersâ projects with powerful and reliable software components for reporting, data analysis and visualization; it will dramatically reduce cost and timeline of customersâ projects and increase their ROI.
âThanks to a large number of ready-to-use software components provided by Perpetuum Software we can cut down both the cost and the timeline for our clientsâ projectsâ, stated Enterraâs CEO, Dmitry Starostenkov.
Perpetuum Software will intensify development of existing products; new releases will be announced oftener and will feature more new abilities. As usual all new and promising technologies will be delivered to the customers.
âEnlarged programmers staff will join experience and skills to work hard on new versions of the reporting and data visualization products we offer. I believe our customers will enjoy enhanced quality of our products and servicesâ, said Eugene Akinshin, CTO at Perpetuum Software LLC.
So, customers of the combined company will benefit from this merger as they will get advanced software products, solutions and services of higher level. It will allow us to reach and address new market segments, as well as strengthen our position on the established markets.
Both organizations will go to the next stage of success, innovate and make breakthroughs in the IT industry.
About Perpetuum Software LLC (http://www.perpetuumsoft.com)
The company was founded in 2002. It offers .Net software components designed for reporting, data analysis and visualization. Company headquarter is based in Russia (Barnaul) with offices in Europe (Netherlands) and Latin America (Brazil). It stands as Microsoft Certified Partner. 3500 clients in more than 70 countries have been using Perpetuum Software products for 6 years.
About Enterra (http://www.enterra-inc.com)
The company was founded in 2001. This is a multi-national company with offices based in Tampa (USA), Walldorf (Germany), Barnaul, Moscow (Russia). Enterra specializes in custom software development, business systems integration, software products licensing. It stands as Microsoft Gold Certified Partner, IBM Business Partner, and Sun Partner. Its staff consists of over 50 highly professional specialists. For 7 years it has successfully accomplished over 300 projects.
