Internet and Technology

Blog is basically an online diary which usually comes in the form of a website. Users can add postings from time to time. Blogs include photos, text etc. Blogs are in different templates, designs, background colors. You can create your own blog. There are websites like blogger.com which is owned by Google. It allows you to choose blog address and control your blog and post messages on to your bog. Other web users can subscribe to your blog and you can edit or control the comments. Blogs are in the form of personal diaries, new diaries, specific diaries some of them could be highly technical.

RSS (really simple syndication) is a style through which users can easily read your web feeds. With RSS Reader you can automatically download stories, news, log feeds to your desktop. For SEO, you can begin to really get your blog postings subscribed by creating information and interesting blogs. This will result in giving your information, links and site information out to the masses. Blogs are search engine friendly as they always contain the new content which is interlinked. Some successful blogs even come in the top of search engines on certain common searched keywords or terms with less effort as compared to websites. You can promote a site with a blog in an inexpensive way. Blogs are easy to maintain and update. It can be maintained by even those who do not have initial knowledge about creating a webpage. Anybody can run a blog as it’s easy to update, edit text, add or remove links from pages. From SEO point of view blogs are straightforward, undemanding, and cost effective way for achieving search engine ranking, online feedback and product or service sales. Blogs encourage repeat visits because they provide the fresh content. You can include links in blogs to make it popular from SEO point of view. You can feed blogs into other people RSS Feeders. In this way your blog becomes syndicated (subscribed to). Hundreds of people can subscribe to receive your blog when you publicize the URL of your blog feed of a well written and interesting blog. Thus people receive the blog postings written by you by clicking on the links into your website. In past it was trend of making personal homepages. But nowadays people are making their own personal blogs. Some blog interpret people personal thoughts, activities, and reactions. Some are in the form of a family news letter and some promote as their personal hobbies. Other use is blog helps in building online communities of people with similar interests. Blogs are also used as a news source in the form of online news papers. The major news agencies now have online news blogs of their own. Webmasters helps in providing webmasters adding content to their sites. Blog becomes powerful source for SEO when it has keyword rich content and in imbedded links Thus Blogs provide quality search engine optimization. With the increase in the internet users there is increase in internet journals too. Most of these are in the form of blogs and now there are millions of blogs on the internet. And this figure is going to increase in the future. So the popularity of blogs is continuing to grow at a faster pace. The reason for this is that blogs are gateway for visitors of a site to communicate and leave feedback to the publisher of the website.

Posting on blogs is easy. Getting blog traffic is not. There are a lot of blogs out there and only so many blog readers to go around. If you are thinking about posting on blogs or if you are already posting on blogs but not getting the kind of blog traffic you want, there are a few things you can do to make your blogs more interesting than some of the other blogs you are competing with.
Research Prior to Posting on Blogs
Blogs that get a lot of blog traffic have one thing in common: they cover topics that people are interested in reading about. To make sure your topics will be of interest to the general public it is a good idea to research various topics before posting on blogs. You can perform general searches on the Internet to see what’s popular and what’s not. You can also read other blogs that are similar to yours. If they have high blog traffic and lots of comments, they are probably hitting on good topics.
Consider Your Tone before Posting on Blogs
Blogs are different than news stories. People read blogs because they want to hear opinions along with facts. And as crazy as it might sound, people want to hear YOUR thoughts. Don’t be afraid to state your case or add commentary when posting to blogs. Personal opinions, tone, and writing style all help to draw in regular blog traffic. So, consider these things carefully before posting on blogs. They will have a huge impact on your success.
You Can Get More Blog Traffic with Short Posts
Posting on blogs is slightly different than posting on other types of web pages. Blog readers like short posts–really short posts. Short blogs are fun and easy to read. Long blogs, on the other hand, look intimidating and time consuming. If you want people to actually read what you are posting on blogs or if you’d like to see repeat blog traffic, it is a good idea to present as much information as you can in a limited number of words. A good rule of thumb when posting on blogs is to keep each post under 250 words.
Think About Blog Traffic Posting On Blogs
Quality doesn’t always equal success when posting on blogs. There are lots of good blogs out there that don’t get a lot of blog traffic. The reason is because nobody knows they exist. You can avoid this pitfall by thinking about blog traffic before you begin posting on blogs. Things to consider specifically include keywords and keyword phrases. If you can use natural keyword placement in the blog’s title and throughout the body of the text, your posts stand a better chance of making it into search engine rankings and a better chance of drawing more blog traffic.
Always Think About Your Readers When Posting On Blogs
When posting on blogs nothing is more important than your blog traffic (a.k.a. your audience.) Some of the things readers like to see on blogs include: snappy headlines, bulleted or formatted lists, links, and information that is easy to scan.

Actually, blog online marketing is not all that hard if you know what you are doing. However, if this is your very first blog and you are wondering how to get readers or subscribers to it then you are in the right place.
Here are some great tips to use when trying to get your blog out there and get new readers. You learn workable tips and secrets of how to build successful blog and earn money with your blog.
1) The first key for your successful in blog online marketing is to update your blog frequently. We can not put enough emphasis on this tip. If you tell your readers that you are going to update your blog daily, then do it. For more results please login on to www.blog-and-ping.com. Your readers are what make your blog successful. You may not realize this in the beginning, and you will have few readers in the beginning as well, but you will eventually build a readership base and have people checking out your blog regularly.
2) You are going to want to be sure that all of your posts are formatted. Doing so will leave out any confusion for the search engines and you will have everything nice and neat and all organized. The label tags are there for a reason when you are dealing with blogs. So using them and not leaving them out is a great idea.
3) Having a Google account and submitting a sitemap is almost a must when you are blog online marketing. Doing so will allow Google to know how often you are updating your blog and they will automatically know of any changes that you have made to it as well. There is a certain way you have to do the sitemap for Google, and they can explain that to you. Just know this is an important step to blog online marketing.
4) Exchanging links with authority blogs and websites that are in your same market is another great way to get the word out about your blog. The authority sites are going to have a higher page rank, and will also be listed high in Google’s search results. So do some searches and check those out and see if they are up to exchanging links. If they are not, you could always just add those into your blogroll. You do not need permission to do that if they are not into linking. However, in the world of blogs, most blog owners are thankful for all links, and are willing to return the favour.
5) Tracking is another part of blog marketing that is so very important. You want to be able to track your visitors and clickers to know where they are coming from. You want to be able to tell what keywords they searched on to find your blog and where they did their searching. Doing so will help take out all of the guess work when it comes to blog marketing. You will know what keywords are working, and which are not.
6) Allowing RSS feeds from your blog is also another great blog online marketing tool. You are going to find that when you allow RSS feeds, your blog is going to end up all over the internet with a link back to it and that is a good thing. You can also log on to www.your-own-blog.com. This is a wonderful way to get links to your blog with little or no effort. People that subscribe to your blog’s RSS feeds are able to then post your blog posts on their sites or blogs. This in return gives you a link on their site or page that they have you on.
7) Learn and apply SEO to your blogs. SEO is search engine optimization. You are going to find that if you want your blog to go anywhere, you need SEO, and you need to know how to use it to the advantage of your blog. Just like a website, a blog will be better off optimized.
Final thoughts, blog online marketing is only as hard as you make it. Use these powerful tips and get your blog out there and seen today.

www.blog-and-ping.com

www.profit-pulling-toolbars.com

Blog is basically an online diary which usually comes in the form of a website. Users can add postings from time to time. Blogs include photos, text etc. Blogs are in different templates, designs, background colors. You can create your own blog. There are websites like blogger.com which is owned by Google. It allows you to choose blog address and control your blog and post messages on to your bog. Other web users can subscribe to your blog and you can edit or control the comments. Blogs are in the form of personal diaries, new diaries, specific diaries some of them could be highly technical. RSS FeedsRSS (really simple syndication) is a style through which users can easily read your web feeds. With RSS Reader you can automatically download stories, news, blog feeds to your desktop. For SEO, you can begin to really get your blog postings subscribed by creating information and appealing blogs. This will result in giving your information, links and site information out to the masses. Blogs are search engine friendly as they always contain the new content which is interlinked. Some successful blogs even come in the top of search engines on certain common searched keywords or terms with less effort as compared to websites. You can promote a site with a blog in an inexpensive way. For more resources visit at www.bloggers-guide-to-profit.com. Blogs are easy to keep and update. It can be maintained by even those who do not have knowledge about creating a webpage. Anybody can run a blog as it’s easy to update, edit text, add or remove links from pages. From SEO point of view blogs are simple and cost effective way for achieving search engine ranking, online feedback and product or service sales. Blogs encourage repeat visits because they provide the fresh content. You can include links in blogs to make it popular from SEO point of view. You can feed blogs into other people RSS Feeders. In this way your blog becomes syndicated (subscribed to).Use of blogsNowadays people are making their own personal blogs. Some blog interpret people personal thoughts, activities, and reactions. Some are in the form of a family news letter and some promote as their personal hobbies. Other use is blog helps in building online communities of people with similar interests. Blogs are also used as a news source in the form of online news papers. The big news agencies now have online news blogs of their own. Webmasters helps in providing webmasters adding content to their sites. Blog becomes powerful source for SEO when it has keyword rich content and in imbedded links Thus Blogs provide quality search engine optimization.Future of blogswith the increase in the internet users there is increase in internet journals too. Most of these are in the form of blogs and now there are millions of blogs on the internet. And this figure is going to increase in the future. So the popularity of blogs is ongoing to grow at a faster pace. The reason for this is that blogs are gateway for visitors of a site to communicate and leave feedback to the publisher of the website. Webmasters use blogs to get ideas feedbacks about the new products from the site visitors. This has made the blogs the most precious marketing and SEO tool and its importance is going to grow in the near future.

Blogs are a great way to share ideas and get indulged in discussions on different topics. One can write blogs on any topic ranging from technology and life to health and relationships. The process of blog writing involves owning a web space without any charge and writing on the topic that caters to your interest. These blogs then can be submitted to blog directories where the interested readers can get a chance to read your blogs. Readers comment upon the post that has been submitted and sharing their views regarding the topic being discussed make you recognizable on the web. The world of blogging has been greatly expanding and at times do lead bloggers to the way of earning fame by TV or newspaper interviews.The popularity of blogs has also become the latest craze among the businesses with ecommerce websites. For more results go to www.building-blog-empire.com. Blogs are favorites among web crawlers as these blogs are regularly updated and help in gaining higher search engine ranking. Submission of blogs in blog directory helps in growing traffic as fellow bloggers are normally curious to check blogs of other bloggers and click on links of blogs at the blog directories to read them. More clicking on the blogs leads to blog marketing. Moreover, one can also search for blogs easily at any of the blog directory as there are search options available that save time and exhaustive searches. Blogs in these directories are categorized into different groups such as photo blogs, writing blogs, poetry blogs, technology blogs, motivating blogs and many others.It is important to update a blog frequently so as to get good traffic or regular readership. This will ultimately lead the blog to be enlisted with search engines and might also become a good source of your additional income. You can also visit us at www.profit-pulling-toolbars.com. There are also RSS blog directory that allows readers who like your blog to subscribe with your blog feed and receive an update whenever a new post has been posted at your blog. RSS blog directory are therefore a great way of informing the interested readers of the blog about the new post and that their comments are keenly awaited, thereby increasing the traffic at the blog.Making a blog and its submission to a blog directory can easily be carried out, which is another factor that has accounted for the popularity of blogs these days.

Ask this question of any SEO expert and they will tell you “fresh content” and “backlinks”, other than Google took over Blogger. The last one is the favorite as no one can argue with that.

Search engines like fresh content as it is valuable for their users, and links show that other sites or blogs (and not just your own website) think that the information on your website is useful to their readers.

A blog can be an individual’s viewpoint, a life journal, a school girl’s diary, a poet’s space, an artist’s expression, or just about sharing your moments with family and friends. One can share information, pictures and even videos with no previous knowledge of designing and programming.

Companies use blogs to promote their latest products, introduce new services, announce upcoming events, share event pictures and videos, announce special offers/discounts, run opinion polls, introduce new team members, special announcements, build loyalty, and invite their customers to leave comments and give testimonials.

Bloggers believe that blogs are being taken more seriously as information sources. One in five bloggers don’t think that newspapers will survive the next ten years. Half believe that blogs will be a primary source for news and entertainment in the next five years.

Bloggers are most open to receiving marketing messages from other blogs. Even non-blog web content is more influential among this group than traditional media sources for brand information.

Home businesses and young entrepreneurs use blogs to increase awareness and attract traffic to their online business, new ventures, and daring expeditions into the unknown.

Professionals use blogs to brand themselves, create awareness and credibility, make money (yes that’s possible), and share their knowledge and experiences.

Housewives use blogs to share cooking tips and recipes, their children’s growing moments, travel log of the last trip, and shopping expeditions.

We SEO experts use blogs for achieving higher rankings for specific keywords. Unbelievable, and yet in many instances my blog link appears higher on search engines results page than pages that I optimize personally for the same keyword.

Getting started with blogging is relatively easy. You can sign up with blogger.com or other such blogging platforms.

If you don’t own a domain name for your blog, no worries, you can start with a free subdomain with Blogger.

Lets look into some interesting statistics on blogs.

The numbers vary but agree that blogs are here to stay!

comScore MediaMetrix (August 2008) – Blogs: 77.7 million unique visitors in the US – Facebook: 41.0 million | MySpace 75.1 million – Total internet audience 188.9 million

eMarketer (May 2008) – 94.1 million US blog readers in 2007 (50% of Internet users) – 22.6 million US bloggers in 2007 (12%)

Universal McCann (March 2008) – 184 million WW have started a blog | 26.4 US – 346 million WW read blogs | 60.3 US – 77% of active Internet users read blogs

Technorati’s State of the Blogosphere 2008 Report is now available. For a detailed report go to technorati.com/blogging/state-of-the-blogosphere/

The report states that Brands make up a major part of bloggers’ online conversations. More than four in five bloggers post product or brand reviews, and blog about brands they love or hate. Even day-to-day experiences with customer care or in a retail store are fodder for blog posts. Companies are already reaching out to bloggers: one-third of bloggers have been approached to be brand advocates. (ref Technorati 2008 Report)

But wait, that’s not all. The report also states that Blogs are an increasingly attractive platform for advertisers. The majority of bloggers we surveyed have advertising on their blogs. Marketers realize that bloggers are creating high quality content and attracting growing, loyal audiences. So there is potential for profit from blogging. (ref Technorati 2008 Report)

Well you are convinced, and you start writing periodically, uploading photographs and videos and have shared your blog link with many friends, but a few months down a nagging worry start to hit you (this is for those who don’t track their readers using tracking software’s like Google Analytics) that you are writing for “you” alone and your mum who thinks “my son is the best”.

While there is nothing wrong with writing, just for the pleasure of writing, I am sure you all want to reach out and touch someone else with all your hard work. The real challenge is to get your target audience to read your blog whether its family, friends, colleagues, or readers around the world who would be interested in what you are writing about.

Trust me even friends will betray you if what you write does not make them want to come back, so pay close attention to the questions below and answer them as honestly as you can.

-What would make your blog special to your audience? -Why would they want to bookmark your blog? -Why would they want to link to it and tell others? -What is my ultimate goal for this blog?

While the first 3 questions require you to dig down deep inside your minds and hearts, the last question is most critical. What do you ultimately want out all the hard work, late nights and coffee cups invested into your blog?

Well, whether your blog is for the purpose of sharing knowledge, gaining credibility, increasing visibility and rankings, building customer loyalty, sharing information, making money, or assisting our fellow men in the journey of life, the bottom line remains search engines love blogs, and so should you.

So keep writing!

http://www.seo-optimization-experts.com/seoblog.html

Blogs used to just be a place for people to host online diaries and share their personal misadventures with the world. Now however, blogging has transformed into an online marketing powerhouse for real estate agents and other business professionals. In addition to your conventional real estate web site, starting a blog will help you capitalize on search engine rankings, back links, and lead conversion. A blog can get your name out there, and allow readers to get to know you in a way that isn’t possible through a standard web site. And unlike more traditional advertising methods like bus banners and newsletters, blogs are always evolving, attracting new visitors every day.If you’re totally new to blogging, you’ll want to know some of the jargon associated with the blogosphere (world of blogs). Here are a few key terms to know:Blog – at its most basic level, a blog is an online journal. Entries are reversed chronologically so users always see the most recent post at the top. Some people have personal blogs where they share family photos and neighborhood gossip, while others create blogs that promote their businesses.Blog Host – the provider that hosts your blog space on their server. There are a variety of providers out there, including free and for-cost services.Trackback – this tool tells you when another blogger has referred to a post of yours on their site. Pingback – like Trackback, pings notify bloggers when someone links to or talks about their entries. RSS (Really Simple Syndication) – this allows users to be notified every time you add new content to your blog. This is where you get a lot of your readership from, as users subscribe to your blog postings. Permalink – this is a permanent link that goes to a particular blog entry. A permalink allows other bloggers to link to specific blog posts of yours without worrying about the URL expiring (link rot). With the lingo under your belt, you’re ready to come up with a plan for your blog. For real estate agents, it’s actually quite easy to decide on a theme for your blog. You want to focus on your area of service, and the realty market within it. This gives you some flexibility in terms of content, as you can write about anything from community events and tourist attractions to new condo developments and market stats. Allow yourself to be creative and informative, and have fun posting. Deciding which blog host provider to go with can be a daunting task. There are so many companies and a wide range of plug-ins and special features compatible with each one. The best option is to have a blog built right into your web site so that the design elements and branding are all consistent. It also makes it easy for users to explore the rest of your site, and contact you for an appointment. If you’re not able to have a built-in blog, you can get a blog hosted by a company like Blogger, WordPress, or TypePad. When choosing a provider, you need to decide how much you want to pay for your blog service. Going with a free blog provider is a great way to begin blogging. Blogger for instance has a very user-friendly interface, and makes it simple for anyone to start posting pictures and text. If you’re not tech-savvy, this may be the best way to get your feet wet. Once you get comfortable blogging, you can upgrade to a paid service. Why pay for a blog when you can get one for free? Paid hosting gives you much more control over your blog. If you know some html, you can customize your blog to make it truly representative of you. You can also have your own domain name, which looks more professional than the address you receive through a free provider. Regardless of which option you choose, there are numerous tutorials available online, both in text and video format that will guide through the set-up and customization of your blog. Going through a tutorial can save you a lot of time and frustration when you’re just starting out, and they can also point you in the direction of some of the fun features like changing design elements and color schemes.When you create your blog, make sure you pick the right title. Search engines place a lot of weight on blog titles, so put your most important keywords in there. In your blog posts, you should also add keywords to optimize the content, but do so with restraint. Your blog should first and foremost be readable. If you keyword stuff or put in too much self promotion, your readers (and potential clients) will head for the door.

Copyright © Dennis Koray

http://www.myfortuneformula.com

PROBLOGGING: MAKING MONEY FROM BLOGS

A weblog (or simply blog) is a website that ‘publishes’ or features articles (which are called ‘blog posts’, ‘posts’, or ‘entries’), written by an individual or a group that make use of any or a combination of the following:

· Straight texts

· Photographs or images (photoblog)

· Video (videoblog)

· Audio files (audioblog)

· Hyperlinks

Usually presented and arranged in reverse chronological order, blogs are essentially used for the following purposes:

· Online journal or a web diary

· Content managament system

· Online publishing platform

A typical blog has the following components:

· Post date -the date and time of the blog entry

· Category – the category that the blog belongs to

· Title – the title of the blog

· Main body – the main content of the blog

· RSS and trackback – links the blog back from other sites

· Comments – commentaries that are added by readers

· Permalinks – the URL of the full article

· Other optional items – calendar, archives, blogrolls, and add-ons or plug-ins

A blog can also have a footer, usually found at the bottom of the blog, that shows the post date, the author, the category, and the ’stats’ (the nubmer of comments or trackbacks).

There are numerous types of blogs. Some of them are the following:

1. Political blog – on news, politics, activism, and other issue based blogs (such as campaigning).

2. Personal blog – also known as online diary that may include an individual’s day-to-day experience, complaints, poems, and illicit thoughts, and communications between friends.

3. Topical blog – with focus either on a particular niche (function or position) that is usually technical in nature or a local information.

4. Health blog – on specific health issues. Medical blog is a major category of health blog that features medical news from health care professionals and/or actual patient cases.

5. Literary blog – also known as litblog.

6. Travel blog – with focus on a traveler’s stories on a particular journey.

7. Research blog – on academic issues such as research notes.

8. Legal blog – on law (technical areas) and legal affairs; also known as ‘blawgs’.

9. Media blog – focus on falsehoods or inconsistencies in mass media; usually exclusive for a newspaper or a television network.

10. Religious blog – on religious topics

11. Educational blog – on educational applications, usually written by students and teachers.

12. Collaborative or collective blog – a specific topic written by a group of people.

13. Directory blog – contains a collection of numerous web sites.

14. Business blog – used by entrepreneurs and corporate employees to promote their businesses or talk about their work.

15. Personification blog – focus on non-human being or objects (such as dogs).

16. Spam blogs – used for promoting affiliated websites; also known as ’splogs’.

Blogging is typically done on a regular (almost daily) basis. The term “blogging” refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term “blogger” refers to a person or a group who keeps a blog.

Today, more than 3 million blogs can be found in the Internet. This figure is continuously growing, as the availability of various blog software, tools, and other applications make it easier for just about anyone to update or maintain the blog (even those with little or no technical background). Because of this trend, bloggers can now be categorized into 4 main types:

· Personal bloggers – people who focus on a diary or on any topic that an individual feels strongly about.

· Business bloggers – people who focus on promoting products and services.

· Organizational bloggers – people who focus on internal or external communication in an organization or a community.

· Professional bloggers – people who are hired or paid to do blogging.

Problogging (professional blogging) refers to blogging for a profit. Probloggers (professional bloggers) are people who make money from blogging (as an individual blog publisher or a hired blogger).

Below are just some of the many money-making opportunities for probloggers:

· Advertising programs

· RSS advertising

· Sponsorship

· Affiliate Programs

· Digital assets

· Blog network writing gigs

· Business blog writing gigs

· Non blogging writing gigs

· Donations

· Flipping blogs

· Merchandising

· Consulting and speaking

The following are a few things that you need to consider if you want to be successful in problogging:

1. Be patient. Problogging requires a lot of time and effort, not to mention a long-term vision.

2. Know your audience. Targeting a specific audience or group is a key to building a readership.

3. Be an ‘expert’. Focus on a specific niche topic and strive to be the “go-to” blogger on that topic.

4. Diversify. Experiment with various add and affiliate programs that enable you to make money online (aside from blogging).

5. Do not bore your readers. Focus on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read.

Certainly, it is possible to earn money from blogs. One just needs to take risks, the passion, and the right attitude in order to be a successful problogger.

You know when people ask me what is blogging my one sentence answer to them is that blogging is actually the quickest and simplest way to get your online message noticed or in front of the audience of your choice. I mean if you are going to be totally honest with yourself the reason why you have got a website is because you either want to be heard (or more specifically you want your message to be read) or you are trying to sell something.

However whether your online web space is just an online platform to voice your opinions or a stage for venting and ranting or on the other hand a commercial endeavor the fact remains that you need an online audience to give your efforts any kind of meaning. Because no matter the nature of your online activity one thing is a constant:

We All Need Web Traffic Online!

Okay now that we agree on the issue of web traffic let me tell you why blogs always beat normal websites (otherwise known as static websites) hands down!

Blogs vs. Normal Websites

Getting Indexed

1. Blogs Get Indexed Quickly By Search Engines Normal Websites Don’t!

Before your spanking brand new web presence (blog or website) will ever get any web traffic it will need to be indexed by the search engines. Okay admittedly there is a bit of a caveat here (an exception) in that by using Web 2.0 or Social Media resources you can actually get online traffic in next to no time for your brand new blog. However that notwithstanding the fact remains that your ultimate goal is to get web traffic from the search engines (also known as organic traffic) because it is the best kind of traffic there is with respect to topic relevance of your blog or website.

Problem is organic traffic is also the hardest to attain but when you do eventually start getting web traffic from the search engines you will realize that it was well worth the effort you put in. How come? Because such traffic is self perpetuating and also free; self perpetuating in this context means that once you attain Google Page One for your most desired keyword, barring total negligence on your part, your blog listing will stay there and continue to attract free highly qualified traffic to your blog!

Now blogs have an immense advantage over normal websites because due to their dynamic nature (dynamic nature in this context relates to a homepage that regularly changes) they get favored attention from the search engines. Such favored attention means that the search engine spiders (those creepy-crawly scripts responsible for traversing the entire internet and indexing web pages) keep returning to crawl your blog more than they would a static/normal website.

2. New Content Added To A Blog Is Instantly Viewable And Picked Up Superfast By Search Engines!

This issue of adding new content to your web space plays out like a double home run for a blog. In fact one could say that perhaps the single most defining feature of a blog is the way in which new content is always added to its homepage (also referred to as the index page). It is because of this particular defining feature that blogs can easily blast their way past older, better established websites that even have many more links.

Here’s how it works:

Picture a search engine spider creepy-crawling along its merry way from homepage to homepage of one website to the next. Now those search engine spiders typically crawl a website starting from their homepage and gradually making their way towards deeper pages. Now the only way in which that search engine spider (or search engine bot) is going to find those deeper pages is if there is a link from the homepage to those inner pages. Problems arise however when you have a normal website that hosts hundreds or even thousands of web pages.

It is totally impractical to have thousands of links from your website’s homepage leading off to its inner pages. But if you don’t have any links from the homepage the search engine bot is going to have an extremely difficult time locating any new deeper level pages. Besides in most cases static websites that have hundreds-to-thousands of pages tend to have them many layers deep, which is to say that those inner-inner pages are linked to the homepage through links found not directly on the homepage itself but rather on another inner page itself.

Generally speaking search engine spiders will only crawl at best three levels deep (if you are lucky) and any pages that are deeper linked will be ignore. Such a scenario would probably explain the dilemma of a webmaster whose static site had more than 200 pages but only had 23 indexed by Google!

Okay let’s look at a typical search engine spider crawl case scenario of a blog. As already pointed, out new content on a blog is by default added to the homepage of the blog and better yet is added to the topmost region of the blog. So the very first aspect a search engine spider encounters on a blog is the newly added content, which if you are not aware, is like honey to a bee.

When the spider bumps into that new content it let’s off a sigh of contentment and says to itself “Yummy, something new to digest. I better keep an eye on this spot!” The more regularly the blog is updated the more frequent the search engine spider will return to crawl that blog. Some blogs are crawled multiple times per day whereas some normal websites are lucky if they are crawled twice a year!

But the same scenario doesn’t play out for normal websites even if you are adding new content regularly because every time the spider returns to crawl that static site it only goes those two or three levels deep and thus never finds that newly added content. Since it cannot find the new content the spider gets the impression that there is little point crawling such a website frequently because as far as it is concerned that website hosts the same old stale content.

Remember I mentioned that the aspect of adding new content is akin to a double homerun for a blog? Well here’s what I meant by that. When visitors come to your site if they like what they find they’ll bookmark it and probably make a point of returning to see what’s new. Now if that site of yours is a normal website and you are busy adding new content pages several levels deep, just like the frustrated search engine spider, your human visitors won’t be able to find that new content and will soon leave making a mental note never to bother returning. I mean let’s face it who wants to return to stale content over and over again?

Oh and on a final note, easily located interesting new content added to your blog will keep your visitors on the pages of your blog for longer, an event that will register favorably with the search engines ultimately enhancing your blog’s ascent up the search engine index pages.

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Blogs are hot in demand. Blogging is the current craze in communication over the internet. The web horizon is alive with active blogging activities, indulged in by people with different cultures from all over the world. The involvement with blogging is occupying much of the blogger’s time. Efforts spent on the blog reveal admirable results in terms of good content that is varied and of depth offering appeal and enjoyment to readers.

The popularity of blogs can be attributed to the following reasons:

(1) Blogs are easy to use

Blogs have the support from standardized technologies . Blogging can be done with real ease. Publishing content on the web can now be done with any hassle. Additionally, each blog can reference the information on other blogs. Blogs provide the bloggers with the opportunity to provide comments easily on other blog posts. This process opens up the opportunity to build good relationships. The relative ease in writing your thoughts and posting them for other bloggers to read certainly goes well with bloggers.

(2) Blogs are easily set up

There are numerous blogging software that will support the easy set up of any blog. Technological knowledge or expertise is not a prerequisite in setting up the blog. These blogging software additionally supports bloggers in many other areas such as keeping shared record of their work easily and convenient posting of comments.

(3) Blog owners are real humans

Behind every blog is a real human being. Each blog owner is different in many ways from the others. Blogging has brought people of different cultures together through communicating on their blogs. The reason is because the blog is basically approachable. Blogs encourage dialog which is so vital to the development of relationships amongst bloggers. The blog requires the human voice, and this makes blogging exceptionally special in terms of personalization through each blog. These factors actually increase the popularity of blogs today.

(4) Good networking communities are created by blogs

It is inherent in the culture of blogging that bloggers communicate with one another via link lists, their personal posts and through the posting of their comments on the blogs of others. This process supports the dissemination of information as well as making referencing of other bloggers’ information very much easy. The interchange of information and knowledge brings bloggers closer together. The opportunity to build mutual understanding, trust and cordial relationship increases as the networking mechanism develops.

(5) Conversational culture of blogs

Blogs allow bloggers to speak with personal voices. Conversations are easily created and distributed, giving rise to the much desired network that every blogger would love to start. The conversational culture of blogging brings out the true spirit of blogging. Bloggers speak with honesty and transparency. They want the conversations to be true and real in terms of sincerity and meaning. The conversations can be carried elsewhere beyond the blog itself. In effect, the blog will readily support the connection of bloggers with similar interests.

(6) Blogs are well-loved by search engines

Search engines love blogs intensely. The main reasons are that blogs usually contain many keyword-rich pages and constantly updated content. These content are often appropriately linked to other content, and this actually increases the popularity of blogs. Blogs that have a fair amount of incoming links certainly indicate that their content is well-written, relevant and well-received, and that their credibility will be positively assessed by search engines. Blogs that show good content indicates their authority on the subject.

(7) Blogs are versatile

Blogs make communication real and easy. They are versatile by nature. It is so convenient to make announcements, put up event calendars and to conduct exchange of information and knowledge. Technologies have benefited blogs immensely. Blogs provide good opportunities for better web visibility and syndication. Readers benefit from the easy access to other new information that they need from other blogs without having to disclose their email addresses.

Blogs are used for personal and corporate intentions. Many technologies in their synergy have made blogs where they are today. The communication scenario on the internet has improved dramatically, and this is attributed solely to the popularity of blogs.